Under WisGo, it will be capped at $4 per day, $19.50 per week and $72 per month.
The regular fare - for ages 12 to 64 - will be $2 per ride, down from $2.25. Milwaukee County is also reducing bus fares, effective Saturday. Under WisGo, riders will immediately see lower costs. It gets a lot of people to work gets them to the doctor it gets them to the grocery store and without it, I don’t know how we would really function,” said Waukesha Mayor Shawn Reilly, adding that the two counties aim to make transit efficient. “Transit is something that’s extremely important for a big segment of our population.
Waukesha County is the first to join the regional fare system.
Riders will also be able to use WisGo cards and the Umo app on Waukesha Metro Transit buses. The validator will also tell riders if their fund balance is low. Riders can scan their phone or WisGo card on tap-and-go validators onboard buses, which will determine how many times a rider has paid a fare and automatically deduct the lowest amount owed. We’re used to connecting to technology in all of the ways that we engage in our neighborhoods, whether that’s paying for your coffee or buying your groceries, and this is really that next step for Milwaukee County and the region,” Crawford said. The technology has made transit in those cities easier to navigate as ridership recovers from the pandemic levels, said Bonnie Crawford, Umo’s vice president and general manager. (Photo provided by Milwaukee County Transit System) On Saturday, the Milwaukee County Transit System will launch WisGo, a new fare collection system. The new fare collection system is powered through the Umo Mobility platform and is used around the world in places such as New York and London. “Many people who rely on the service the most have historically had to pay more to receive it.” “We all know just how important public transit is to our community,” Coggs-Jones said during the news conference. While Milwaukee County ridership is recovering from the lowest pandemic-era numbers, it’s still lagging behind its earlier status. Milwaukee County, like public transit systems across Wisconsin, has faced a years-long slide in ridership and revenue that only worsened as remote work options expanded during the pandemic. Now, everyone pays the same rates no matter how many times they ride,” County Supervisor Priscilla Coggs-Jones said in a news release. But with WisGo, these inequities are being addressed through fare capping. “Historically, only those who could afford to pre-purchase discount passes to ride the bus got the best value. Leaders touted a system that’s equitable for riders and predicted it would help return ridership to pre-pandemic levels. Milwaukee County leaders gathered on Wednesday to announce the launch of WisGo and its partnership with Waukesha County, which is joining the fare collection system.
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